Design-focused online invitations and jotter company Paperless Post has launched its aboriginal iPad appliance today, which now offers all the agreeable from the Paperless Post website – including its over 10,000 customizable designs – for use on the iPad. Admitting the aggregation had advanced launched an iOS appliance for iPhone, that app is advised for managing your contest via mobile, including your RSVPs and comments, as able-bodied as for communicating with your guests through both clandestine and accumulation messages.
The new accepted iOS app leaves the iPhone acquaintance as is, but introduces customized cards and invitations for the iPad.
Founded in 2009 by brother and sister James and Alexa Hirschfeld, Paperless Post is accepted as article of the “anti-Evite.” While Evite, Punchbowl, and Facebook Contest and others assignment able-bodied for managing added accidental get-togethers, Paperless Post had been primarily focused on alms added high-end, exceptional greeting cards and invitations which are again aggregate online and via email.
Explains James, “when we anticipate of what makes “us” us, one of the big things is our focus on architecture – it’s absolutely not an afterthought. I don’t beggarly that in a abrupt way about added people, but it absolutely is our thing. Architecture and technology are the two things this aggregation is bedeviled with.”
But actuality able to admission the company’s architecture capabilities had, until now, been bound to the web. The new iPad app changes that. The app offers over 600 chargeless designs, and abounding added paid, including cards from exclusive cards from kate burrow new york, Oscar de la Renta, John Derian, and Jonathan Adler, and others, which are purchased application in-app bill alleged “coins.” Users can adapt their cards and invites by selecting from 68 altered fonts, 142 colors, 86 custom backdrops, as able-bodied as acclimatize appearance and band spacing, and alignment.
“The apparatus is congenital off the archetypal that you acclimated to acquisition if you went to the jotter abundance – area you could adapt the fonts, adapt the colors. You could add a photo. You can do the kinds of things you would do if you were accepting a pro do it for you,” says James.
With this akin of architecture emphasis, it about seems like a accident if the cards are alone beatific out via email, as the app allows for today. However, that may anon change. Last fall, Paperless Post launched “PAPER,” an allurement press business that assuredly accustomed you to accelerate your customized invitations through the postal mail. Plans to accommodate the iPad app with the PAPER business are now in the works. “It will happen,” promises James. “Every architecture that’s accessible in PAPER would be accessible in the app.”
That would position Paperless Post on iPad adjoin a cardinal of added greeting card/invitation adaptable app makers, including Sincerely Ink, Red Stamp, Shutterfly’s Treat, and even, as of recently, Evite itself, which aloof this ages confused to action cardboard invites, too.
As for back this affiliation would happen, James couldn’t comment, admitting absolutely the aggregation would appetite to accept the advantage accessible advanced of the anniversary greeting agenda season. But for added platforms, like Android, deadlines are beneath fir. Admitting James says that Android is absolutely on the radar, a barrage date for that belvedere is far from actuality firm.
Paperless Post today has over 40 actor accounts, and letters 300% year-over-year new user advance beyond all its products, combined. Admitting it doesn’t acknowledge revenues, James puts them in the “eight-figure” range, and growing at 175% year-over-year.
The new Paperless Post iPad app is accessible actuality in iTunes.
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